B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey describes the

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the distinct challenge

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about contemporary B2B advertising and marketing. We review how the buying journey is now completely fragmented and the way that community building can assist marketing experts take back control of